admin@optimismconsultinggroup.com
Optimism Consulting Group builds and deploys the whole stack — CRM and automation, paid ads and lead generation, website and brand — so a new offer can be live and booking appointments in weeks, not quarters.
Results vary by offer, market and advertising spend. Nothing here is a guarantee of revenue.
[01] WHO WE ARE
We're an operating team, not an agency that hands you a strategy deck. We build the CRM, write the automations, run the ads and ship the site.
Our background is in building and running sales operations — the pipelines, the follow-up, the setters, the closers. The systems that make that work usually stay locked inside the companies that build them. We package ours and deploy them for you.
[02] WHY A SYSTEM
Most businesses don't fail for lack of a good offer. They fail because leads sit unworked, follow-up depends on who remembers, and nobody can say which ad produced the sale. A system takes the guesswork out.
Leads live in a spreadsheet
Every lead in one CRM
Follow-up depends on who remembers
Automated follow-up on every lead
Nobody knows which ad worked
Spend tracked to closed revenue
Hours pass before anyone calls
First touch in under a minute
[03] WHAT WE SOLVE
Most leads go cold before anyone calls them. We wire instant text and email response, automated booking links and reminder sequences, so a lead hears from you inside a minute and keeps hearing from you until they book or opt out.
If you can't tie an ad to a booked call and a closed deal, you're scaling guesses. We install tracking end to end — from the click, through every pipeline stage, to the payment — so budget moves toward what actually produces revenue.
[04] THE BUILD
Every engagement starts with an audit of what you already have. From there we build the pipeline, write the automations, set up the ad accounts and ship the site — then launch and tune against real numbers. You get a working system, not a strategy document.
We didn't want to be another agency that delivers a deck and an invoice. We wanted to hand over something that runs.
pipeline_core
// 1. A new lead hits the CRM
if (lead.source == 'paid' && lead.qualified) {
// 2. Respond before the lead cools off
touch = outreach.send(sms, email, within: '60s')
if (touch.replied >= true) {
// 3. Booked, assigned, and attributed
appt = calendar.book(lead, closer.next())
attribution.track(appt, lead.campaign)
}
}
[05] AUTOMATION
New leads get a text and an email inside the first minute.
Calendars, confirmations and no-show reminders run on their own.
Every deal sits in a stage with a defined next action.
Leads who aren't ready yet stay in sequence instead of going cold.
Spend, booked calls, show rate and closes in a single view.
Conversational AI qualifies and books while your team is off the clock.
[06] GETTING STARTED
We look at your offer, your current setup and your numbers, then tell you what's worth building first.
CRM, automations, ad accounts, site and tracking — configured in your accounts, under your name.
We launch, watch the numbers, and tune spend and follow-up until the system holds.
[07] FIT CHECK
[08] AT A GLANCE
Everything included in a build, from the first audit through launch and ongoing optimization.
Book a Call[09] QUESTIONS
What owners ask before we start a build.
See All QuestionsA complete marketing and sales system: CRM and automations in GoHighLevel, paid ad campaigns and lead generation, and the website and brand assets that sit in front of them. All of it configured in accounts you own.
Most builds launch in weeks, not quarters. The audit and pipeline come first, then ads and site go live together so traffic lands on a system that can actually handle it.
Engagements are flexible, from month-to-month retainers all the way to one-time builds offered at a significant discount. Exact pricing depends on scope and ad spend. Book a call and we'll walk you through every option.
Book a call and we'll walk through your offer, what's already working, and what we'd build first.
Book a Call